World Tourism Day 2022 celebration: Future initiatives by the tourism department by ‘Rethinking Tourism’

With an aim to showcase various new initiatives adopted by the Maharashtra tourism department for ‘Rethinking Tourism’, the department planned multiple activities to celebrate World Tourism Day, 2022 on 27th September at Yashwantrao Chavan Auditorium, Nariman Point. Hon. Tourism Minister Mangalprabhat Lodha, Additional Chief Secretary, Tourism, Dr. Nitin Kareer, Social activist & singer Mrs. Amruta Fadnavis, Indian singer & composer Shankar Mahadevan graced the occasion with their presence. Milind Borikar, Director, Directorate of Tourism (DoT) was also present during the event.

As this year’s theme for World Tourism Day is ‘Rethinking Tourism’, the tourism department is set to rethink and redefine tourism in the state by embracing a more sustainable, resilient and inclusive tourism.

During the event, Mumbai videos, Maharashtra podcast, 360 degree videos of UNESCO heritage sites, TV campaigns etc. were launched. MoUs with Indian Oil Corporation Limited (IOCL), Western Coalfields Limited (WCL), Haffkine Institute and Mumbai veterinary college were also signed. Moreover, the department launched 7 city brochures that were newly created with an aim of rethinking and transforming tourism.

The state has a rich heritage of forts, beaches, temples, historical monuments. Hence, Maharashtra has always been a center of attraction for interstate as well as international tourists. Hon. Tourism Minister Mangalprabhat Lodha appealed that everyone should try to keep Maharashtra at the forefront in the field of tourism.

He further said, “This year’s theme is ‘Rethinking Tourism’ which Maharashtra Tourism is implementing by using innovative activities in the field of tourism. The effort is well appreciated as one international tourist visit leads to employment of 9 people. Hence, the state government is supporting our initiatives. The tourism department is striving to adapt and upgrade the definition of tourism in the state by adopting more sustainable, flexible and inclusive tourism.”

Launch of 75 Mumbai videos

Mumbai Video Series Project covers everything from the pulse of the city to the quaint escapes. The project is framed around popular and must-visit tourist attraction points in Mumbai. It covers the tourist points that hold sightseeing value for local as well as national-international tourists. These destinations represent food culture, history, stories and different styles of architecture that Mumbai has shaped over time.

75 videos will be made through the project that covers 200 tourist locations in Mumbai. Episodes will be posted weekly on Maharashtra Tourism’s official Youtube channel.

Launch of ‘Kaano dekhi with Unlimited Maharashtra’ Podcast

Podcast has been identified as one of the most significant mediums of promoting tourism. It is emerging as a strong medium to promote business and entertain audience and grabs over 70% attention as compared to other mediums. It will help to create awareness about various destinations, cultures, cuisines, historical and spiritual significance, while tempting them through the means of audio to explore the destinations and products of Maharashtra.

As a part of transforming tourism, ‘Kaano dekhi with Unlimited Maharashtra’ series will be aired on Radio city 91.1FM, weekly for a period of 6 months showcasing various segments of Maharashtra.

Launch of 4 TV campaigns

To promote specific tourist destinations & experiences in Maharashtra, Tourism department has launched 3 Television campaigns to integrate optimal promotions and publicity of Maharashtra Tourism. These are namely Maharashtra on my lips by TV18 to showcase different destinations along with their local Maharashtrian cuisine to be aired on CNN News18, CNBC AWAZ and CNBC Prime HD, Postcards of Maharashtra by National Geographic based on Forts, Temples, art & music, wildlife, wonders of Maharashtra, festivals and architecture themes and will be aired on National Geographic Channel and FOX life, RoadtrippinwithRnM by History TV to promote Maharashtrian cuisine & destinations like Mumbai, Alibaug, Mahabaleshwar, Kolhapur, Satara, Pune, Ahmednagar and Nashik. It will be aired on History TV18 SD & History TV18 HD.

Launch of 360 videos, podcast & vlogs

With an aim to be at par with the fast-paced and tech-savvy world, Maharashtra Tourism is creating 360 degree Virtual Reality (VR) videos, podcast and vlogs of all the 6 UNESCO heritage sites in Maharashtra. The duration of each 360 degrees video would be around 2-5 mins, podcast would be around 5 mins and vlogs would be around 2-3 mins. The purpose of this is to attract domestic & international tourists specially the youths who are progressing at a jet speed. A total expenditure of around 29 lakhs will be borne for this project. Mentioned below are the locations covered:

Ajanta Caves

Ellora caves

Elephanta caves

CSMT railway station

The Victorian and Art Deco Ensemble of Mumbai

Bombay High Court

University of Mumbai (including Rajabai Clock Tower, University Library and Convocation Hall)

Western Railway headquarters

Chhatrapati Sangrahalay

Gateway of India

Brihanmumbai Municipal Corporation building (BMC)

GPO

Telegraph building

Western ghats (Sahyadri range)

Kaas plateau

Radhanagri (Dajipur) wildlife sanctuary

Chandoli National Park, Sangli

Koyna Wildlife Sanctuary, Satara

 

MoUs with IOCL, WCL Haffkine, MVC

To support Unique Tourism Projects under Maharashtra Tourism Policy 2016, DoT signed an MoU with Indian Oil Corporation Limited (IOCL) with a desire to light up (sound and light show) the most iconic monument of Mumbai- the Gateway of India, thus making it a destination to further attract domestic & international tourists and soak in the environment and culture of the city. The IOCL will finance the project through the CSR funds and facilitate the operation of sound & light show through its technical expertise. Similarly, another MoU was signed with Western Coalfields Limited (WCL) to begin the concept of Mining Tourism in Maharashtra to provide unique and experimental ways to unfold Maharashtra’s Mines and Minerals treasure.

Tourists will get to experience mine tourism at Saoner (UG) and Adasa (OC) in Nagpur Area, Niljai (OC) Wani Area and Bhatadi (OC) in Chandrapur Area.

In order to create awareness of the rich heritage, history and architecture of the monumental structures of Mumbai Similar to High Court heritage walk, DoT had proposed to begin a walk at Haffkine Institute and Mumbai Veterinary College in Mumbai. With the same aim, non-financial MoUs were signed with them today.

Haffkine Institute for Training, Research & Testing is among the oldest biomedical research institutes in India and was founded in 1899. It was named after Dr. Waldemar Mordecai Haffkine, who invented the plague vaccine. Over the years, the Institute has developed into a multidisciplinary institute involved in training, research, and testing of various aspects of infectious diseases. It works closely with state and central public health authorities. Often, this institute is called upon to serve as a reference laboratory for plague cases referred by the World Health Organization (WHO). While, bookings for this walk via BookMyShow will begin from 1st Oct ’22, tours will start from 8th Oct ’22. The entry fees for these tours is Rs 200 (for Indian Citizens) & Rs 350 (for foreigners).

Mumbai Veterinary College (MVC) was established on 2nd August 1886. It is one of the most reputed Veterinary colleges of Maharashtra being the first institution of Veterinary Science in Asian continent. It is located exactly in the heart of Mumbai i.e. in Parel and its campus spreads across 13 acres of land. It is a three storied building with Roman Gothic Architecture. One of the greatest prides of the Mumbai Veterinary College is to see that its seeds of Veterinary Science, which it planted a century ago, has blossomed into an enormous tree with branches specializing in numerous aspects of the livestock industry. The entry fees for these tours is Rs 200 (for Indian Citizens) & Rs 350 (for foreigners) & booking to be done via BookMyShow. The starting date is yet to be finalised.

 

Inauguration of 7 city brochures

In order to attract domestic and foreign tourists to the state by giving wide publicity to the tourist places in Maharashtra, DoT has created new and revised information brochures of 7 cities as tourist places. They are Mumbai, Pune, Nagpur, Aurangabad, Nashik, Kolhapur and Ratnagiri. After the event, these brochures will be kept at select hotels in respective cities to cater the needs of the tourists visiting them.

 

Felicitation of contributors

WTM award winners, hoteliers, tour operators, college principals and entrepreneurs were felicitated during the event for their contributions in boosting tourism.

AWARDEES/FELICITATION LIST

 

Sr. No.

Organisation

Designation / Region

Name of a Person

 

1

Responsible & Sustainable tourism awards

No Footprints

Founder

Harshwardhan Tanwar / Eesha Singh

 

2

Responsible & Sustainable tourism awards

TigerTrails Jungle Lodges & Camps

Partner

Aditya Dhanrate

 

3

Responsible & Sustainable tourism awards

Village ways

Co- Founder and Managing Director

Manisha Pande

 

4

HRAWI

Hotel and Restaurant Association (Western India)

President

Mr. Gurbaxish Kohli

 

5

IATO

Indian association of Tour Operators

Maharashtra Chapter – Chairman

Mr. Jitendra Kejriwal

 

6

ADTOI

Association of Domestic Tour Operators of India

Maharashtra Chapter – Chairman

Mr.Dharmendra Singh

 

7

TAAI

Travel Agent Association of India

Western Region Head

Mr.Sameer Karnani

 

8

TAFI

The Travel Agents Federation Of India (TAFI)

Chairman, Western Head

Mr. Jitul Mehta

 

9

MTOA

Maharashtra Tour Operator Association

Director

Mr. Vishwajit Patil

 

10

MAC

Maha Adventure Council

President and Founder Director

Mr. Vasant Limaye

 

11

TAAP

Travel Agent Association of Pune

Chairman

Dr. Vishwas Kalekar

 

12

TAAN

Travel Agent Association of Nasik

President

Mr. Datta Bhalerao

 

13

TAAA

Travel Agent Association of Aurangabad

President

Mr. Ashutosh Badwe

 

14

AGRI TOURISM

Agri Tourism Development Corporation (ATDC)

Managing Director

Mr. Pandurang Taware

 

15

College

Garware Institute pf career Education & Development

Director/Placement Officer

Dr. Kehurkumar Nayak/Ms. Shilpa Borkar

 

16

College

Ruia – Travel & Tourism Deparment Matunga, Mumbai

Principal

Dr. Anushree Lokur

 

17 Vaze Kelkar College – Tourism & Hospitality Deparment, HOD, Ms. Arpita Joshi

 

18 Government Polytechnic college – Travel & Tourism Deparment, Thane, HOD Mr. Arvind Mahajan

 

 

 

 

 

 

 

 

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